EOC Group raises awareness with ENO
There are various ways for companies to save energy. One way is to focus on generating in-house energy, but this can also be done through sustainable lighting, overhauling installations, etc. However, employee behaviour appears to be a key element in creating sufficient support and truly embracing successful energy savings, i.e. working towards a sustainable future.
It is precisely because so much depends on the cooperation of the people around you that Encon set up the ENO campaign. An awareness-raising campaign all about involving employees. From experience, we know that adapted behaviour can lead to an average saving of 10% to 15%.
Getting a large group of people on board to support energy-saving measures is no simple task, however. This was also understood by EOC, an international producer of e.g. latex and adhesives. They opted for the broad approach of an ENO campaign that builds on the vision: 'If you do not do it for yourself, do it for the future of your children and grandchildren.'
The crux of the ENO campaign is that the savings are not about euros but CO2. This saving goes hand in hand with the future of our planet, and we make that tangible by linking it to the future of the children and grandchildren of the employees. This involves asking them to make a painting about what energy means to them and how they envision the future.
The ensuing exhibition is a kick-off of what is a fully personalised campaign. At the heart of the campaign is ENO, a compelling little guy who is key in alerting employees to energy savings.
People are quite willing to change their behaviour once they know the why of it, and when they notice that their efforts also yield results. By presenting them with the actual results, this approach turns out to be a great success.
'The results of this campaign have exceeded our expectations.' 'It is striking how the ENO campaign is already noticeable within the company and, above all, what efforts our employees are making to effectively save energy through their own behaviour.'
Guy van Hecke – EOC
The first campaign at the Oudenaarde site highlighted certain themes after a behaviour and communication scan. Analysing existing behaviours and the channels used allows us to draw up a concrete campaign plan with clear objectives. For example, the themes of lighting along with steam and compressed air leaks were the first items to be worked on. Thanks to the efforts and involvement of the employees, this led to savings of no less than 740,000kWh and 190 tonnes of CO2. This corresponds to the planting of almost 8000 trees.
The success also led to the second site being tackled with two campaign waves, each with a new focus. This resulted in a charter for all employees to work towards a bright future for our children. The continuation of this effort, and the cumulative effect of new campaign waves, can only add to the impact of this campaign.
Not a standard campaign but a tailored awareness-raising campaign instead. A combination of effective measurements, predetermined objectives and a personal approach.
